5, Dec 2022
How to Use Video Content to Boost Social Media Marketing
Content marketing is one of the best ways to promote your products or services. Video content is a very important part of content marketing. It is very helpful to get traffic and generate leads. In this article, we talked about how to use video content to boost social media marketing.
Nowadays, there are many digital marketing strategies that you can try to make your products or services stand out among other competitors.
Video marketing has become one of the most effective ways to promote your business through social media. According to Hubspot research, 50% of people prefer to see a product when it’s featured in video content over other content.
Ensure to create engaging video content to encourage consumers to make purchasing decisions faster. For that, it is crucial for you to make video marketing with careful preparation, starting with ideas, target audiences, and, most importantly, posting them on social media.
However, you should also note that each social media channel has its characteristics to achieve optimal video campaigns.
Therefore, knowing the strategy of social media marketing is necessary. Here are the seven best ways to use video content to boost your social media marketing!
1. Post Product Videos That Will Urge People to Buy
Posting engaging social media content will undoubtedly influence someone to follow your brand account or be curious about the products or services you sell.
So instead of just showing product photos, you can start creating product video content offering your products’ benefits. You can also take a closer look at the product picture or highlight its benefits with an aesthetic appearance.
A compelling appearance also helps your video content as an alternative to advertising through boost posts so your content can reach a wider audience. Hence, posting product videos on your social media account will urge people to buy.
2. Create Explainer Video for Your Audience
If your business offers a service or product that buyers can’t immediately understand, then you can explain the function and how the product works through this explainer video. Explainer videos aim to provide comprehensive information about your products or services.
You can also upload this video on your homepage or landing page to give web visitors more insight into your product. Explainer videos usually show a problem at the beginning; the product can go into the next section as a solution.
To make exciting explanation videos, you can use animations and illustrations. These are also commonly known as animated explainer videos.
So, posting an explainer video on your social media platforms will help your audience understand your product’s complex concept in a fun way.
3. Build YouTube Channel with Curated Videos
Curated content is selecting content obtained from various sources and distributing it to the audience with the desired tone and value. It can be a great strategy to build your YouTube channel as an effort to boost your social media marketing.
Keep doing lots of research and learn to provide quality and relevant content. Currently, curated content is quite popular among people because the information age will require people to manage, organize and share information with others more efficiently.
Audiences will give a business impression from what they see. So, you must consider what site visitors want about the business you run.
Curated content can be one of the determining factors in a campaign so that the audience can recognize that you are an expert in the field.
4. Use Social Media Video as a Customer Service Channel
These days, most people use social media to find information about the products or services of a business. More than 67% of consumers use social media for customer service.
They expect a fast response, 24-hour service support, and a company that can provide solutions. Thus, you can harness the power of video on your social media to connect with your existing and potential customers.
You may be wondering, How do you leverage video for customer service?
You can create video content equivalent to advertising and customer service through your YouTube channel and share it across your social media platforms. It can provide a good experience for your loyal customers and viewers.
5. Engage Instagram and TikTok Users with Short Videos
Another best way to use video content is to create short videos. It is because short videos no longer than 10-15 seconds have become a popular type of content over the internet. You can use them effectively in Instagram and TikTok marketing campaigns.
Instagram and TikTok are the two best platforms for short videos because it offers features, specifically for short videos, like Instagram story, reels, TikTok video post, etc. Thus, it has become a trend on social media, especially on Instagram and TikTok.
That’s why it is essential to create your short videos as social media marketing to help your business stand out and reach wider audiences than longer videos.
6. Embed Videos from Social Media Platforms
Embedding your social media videos on your web pages can be an excellent way to drive more traffic and enhance branding. You can embed videos from all social media platforms like Facebook, YouTube, TikTok, Instagram, etc.
Moreover, Google looks for pages where visitors spend a decent amount of time. Time on location is critical. If you embed the video correctly, you go from a few seconds to a few minutes while your visitors are watching your video.
The video-powered website upgrades add up to higher rankings and more visitors to your site. Thus, it can also be a great way to direct visitors to your website on your social media platforms. That way, your social media campaign will succeed.
7. Create Customer Video Testimonials
Social media is not only a means of self-expression by displaying pictures of oneself on personal accounts, but the use of social media has also begun to shift as a medium to promote business’ products and services.
Many business brands use social media as an effective promotional tool with various features for business accounts to advertise products or services.
Moreover, just presenting a product demo video would not be enough. You will also need to include product review videos to convince and gain their trust in your business. It can help new consumers to your social media accounts but still not trust the products you sell.
So including testimonial content will help consumers increase product trust through reviews obtained from other buyers who have used your product or service.
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5, Dec 2022
Importance of Google Reviews for Local Business
Google helps local businesses by showing their address on google search and google Maps. Google reviews help to improve search ranking and overall SEO efforts. In this article, we will talk about the importance of Google reviews for local business.
Google shows local businesses in the local areas in the search results as well as google maps. For example, if you are in India, and looking for restaurants, they will show you the restaurants in the India with most good reviews.
How Google Reviews Work
Google Reviews is one of the features built into both Google Maps and Google My Business. It allows customers to post reviews about a service provider on Google that are visible to the public. Reviews are based on a customer’s experience with a brand after purchasing a product or service.
Studies show that many customers prefer service providers with Google reviews. It gives them a rough idea of the customer experience to expect. Also, Google Reviews is trustworthy because they are original and difficult to manipulate. Brands leave a positive impression on your current and potential customers. As a result, they help companies differentiate themselves from their competitors when it comes to transparency.
Businesses should encourage customers to write reviews immediately after each purchase. At the same time, businesses need to manage Google reviews across all of their platforms. It is advisable to ask customers for their reviews immediately after purchase. In the long run, you will have a few Google reviews on your different platforms. Customers should be logged in for reviewing a business, service, or product. This simplifies the whole process.
You must have at least five Google reviews or more to start earning stars. Stars can be seen on Google Maps, Google Knowledge Panel and GMB listing. With these stars you stand out from your competitors.
5, Dec 2022
How to optimize your website’s content for search engine optimization?
If you want to get more organic traffic to your website, you have to do search engine optimization for your website. By doing SEO, you can rank in search engine results. So you should do SEO properly, otherwise, you will lose the opportunity of getting more traffic free of cost. In this article, I am going to discuss some important steps to optimize your website for SEO.
First, you have to find out the proper keyword for your website. You also find out different types of keywords for different services/topics on the website. You have to select one primary keyword and at least two or three secondary keywords.
After completing the keyword research, you should write content for the website. The finding keyword must be present in the content. The primary keyword must be present in the Content heading and first paragraph. And you should put the secondary keyword in the paragraph’s heading. Every paragraph should be less than 300 words.
After writing the content, you have to check the readability of the content. You can use some plugins for checking it. For making the content more readable, you should follow some issues such as Transaction words, Passive voice, Consecutive sentences, Sub heading distribution, paragraph length, sentence length, etc.
Then you have to set the meta title and meta description. The main focused keyword must be present in the meta title and meta description. You also have to set alt text for the images. Website speed is also a matrix for SEO ranking. So the website speed should be better. If your website speed will be slow, then you must optimize the speed.
4, Dec 2022
ডোমেইন এবং হোস্টিং কেনার আগে যে সব বিষয় অবশ্যই খেয়াল রাখবেন
ব্যবসায়িক বা ব্যক্তিগত প্রয়োজনে ওয়েবসাইট তৈরী করতে হয়। আর ওয়েবসাইট তৈরী করতে হলে আপনাকে ডোমেইন এবং হোস্টিং কিনতে হবে। বাংলাদেশসহ পৃথিবীর সকল দেশে হাজার হাজার ডোমেইন এবং হোস্টিং প্রভাইডার কোম্পানী আছে যারা মাসিক বা বাৎসরিক টাকার বিনিময়ে আপনাকে ডোমেইন এবং হোস্টিং সার্ভিস দিয়ে থাকে। এত্তো এত্তো প্রভাইডারের মেধ্যে সবাই সমান ভালো সাভিস প্রদান করে না। কারো হোস্টিং ভালো তো কাস্টোমার সার্ভিস খারাপ। আবার কারো কাস্টোমার সার্ভিস ভালো তো হোস্টিং খারাপ। আবার কারো হোস্টিং এবং কাস্টমার সার্ভিস দুটোই খারাপ। তাই হুট করে কারো কাছ থেকে ডোমেইন এবং হোস্টিং কেনার আগে আপনাকে কিছু বিষয় খেয়াল রাখতে হবে।
ডোমেইন কেনার আগে যা যা খেয়াল রাখতে হবে:
১) কোন ধরনের ওয়েবসাইট করতে চাচ্ছেন সেটা আগে ভালোকরে পরিস্কার করে প্লান করবেন এবং ডোমেইন নেম কি নিবেন সেটা নিয়ে ভালো করে চিন্তা করবেন।
২) সাধারনত ব্যবসা বা ব্যক্তিগত ওয়েবসাইটের জন্য .com ডোমেইন ই ভালো। তবে অপনার নেটওয়ার্কিং বিজনেস হলে .net নিতে পারেন। আবার আপনার প্রতিষ্ঠান নন-প্রফিটেবল হলে .org নিতে পারেন।
৩) ডোমেইনটি যত ছোট করা যায় চেষ্টা করতে হবে। এতে আপনার ভিজিটররা আপনার ওয়েবসাইটের ঠিকানা খুব সহজে মনে রাখতে পারবেন। সুন্দর ওয়েবসাইট নেম একটি ভালো সম্পদ। একটি ডোমেইন অনলাইন ব্যবসার জন্য সবচেয়ে বড় অ্যাসেট।
৪) ডোমেইন নেম ইউনিক নেয়ার চেস্টা করতে হবে যেন অন্য বড় কোন ব্রান্ডের সাথে গুলিয়ে না যায়।
ডোমেইন কোথা থেকে রেজিস্ট্রেশন করবেন:
১) আপনি একজন বাংলাদেশী হিসেবে, বাংলাদেশি প্রভাইডারের কাছ থেকে ডোমেইন নেয়া ভালো, কারন আপনি বিদেশি কোম্পানীর চেয়ে ভালো সার্ভিস পাবেন এরকম অনেক প্রতিষ্ঠানই এখন বাংলাদেশে আছে। তাছাড়া বিদেশি কোম্পানীর কাছে ডোমেইন নিতে আপনাকে ডলারে পেমেন্ট পরিশোধ করতে হবে। যেখানে বাংলাদেশি প্রভাইডারের কাছ থেকে নিলে আপনি টাকায় পেমেন্ট করতে পারবেন।
২) ডোমেইনের ক্ষেত্রে বাংলাদেশি এবং বিদেশী কোম্পনীর কোন ডিফারেন্স নেই। বিদেশী কোম্পানী আপনাকে যেখান থেকে ডোমেইন রেজিস্ট্রেশন করিয়ে দিবে, বালাদেশী কোম্পানী সেখান থেকেই রেজিস্ট্রেশন করিয়ে দিবে।
৩) বাংলাদেশী প্রভাইডারের কাছে ডোমেইন নিলে একটি কথা তাকে আগে জিজ্ঞাসা করতে হবে, সে কি আপনাকে ডোমেইনের ফুল কন্ট্রোল প্যনেল দিবে? আপনি কি যেকোনো সময় আপনার সার্ভিসটি অন্য কোম্পানিতে ট্রান্সফার করতে পারবেন? ফুল কন্ট্রোল প্যানেল না দিলে আপনি তার কাছ থেকে ডোমেইন কিনবেন না।
৪) ডোমেইন হোস্টিং এর সাথে রিলেটেড। তাই হোস্টিং যে কোম্পানী থেকে নিবেন, সেখান থেকেই ডোমেইন নেয়া বেটার। তাতে আপনি ডোমেইন এবং হোস্টিং সার্ভিস একই সাথে পাবেন। কোনো সমস্যা হলেও তারা ভালো ভাবে সেটি দেখতে পারবেন।
৫) লোভনীয় অফারে ডোমেইন কিনতে হলে আগে ভালো করে অফার সম্পর্কে পরিস্কার ধারনা নিন। অফারে সস্তায় নিতে গিয়ে আবার প্রোভাইডার এর কাছে ধরা না খান। তার কাছে আটকে না পড়েন।
৬) সাধারনত একটি ডোমেইনের মূল্য ৮০০-১২০০ টাকা হয়ে থাকে। এই প্রাইসের নিচে আপনাকে কেউ ডোমেইন অফার করলে আগে ভালো করে জিজ্ঞাসা করুন তার কি কি কন্ডিশন আছে। সার্ভিস তার কাছে আটকে না পড়েন।
হোস্টিং কেনার আগে যে সকল বিষয় বিবেচনা করতে হবে:
ডোমেইন ক্রয় করার পর আপনাকে অবশ্যই হোস্টিং ক্রয় করতে হবে। হোস্টিং ছাড়া আপনি শুধু ডোমেইন দিয়ে একটি ওয়েবসাইট লাইভ করতে পারবেন না। ডোমেইন সার্ভিস সকল কোম্পানী প্রায় একই রকম দিয়ে থাকে। কিন্তু প্রায় বেশিরভাগ কোম্পানীর হোস্টিং বিভিন্ন ধরনের এবং বিভিন্ন মানের। তাই হোস্টিং কেনার আগে আপনাকে নিচের বিষয়গুলো অবশ্যই বিবেচনা করতে হবে।
১) বাজেট: ওয়েবসাইট করার আগে সবারই ডোমেইন হোস্টিং এর পেছনে একটা বাজেট করতে হয়। এই সময়ে হোস্টিং এর পেছনে ভালো বাজেট করবেন। আপনি কোন ধরনের সাইট করবেন। সাইটে ডেইলি ভিজিটর সংখ্যা কেমন থাকবে এটার উপর হোস্টিং বাজেট ঠিক করতে হবে। বাজেট ঠিক করার পর, সেইম বাজেটে আপনাকে ভালো মানের হোস্টিং যে কোম্পানী প্রভাইড করবে তার কাছ থেকে নিবেন।
২) হোস্টিং স্পেস: আপনার ওয়েবসাইট করতে কত পরিমান স্পেস প্রয়োজন সেটা ঠিক করে সে অনুযায়ী হোসিং প্যাকেজ বা প্ল্যান ক্রয় করুন।
৩) ব্যন্ডউইথ: আপনার ওয়েবসাইটে যত পরিমান ডাটা বা ফাইল থাকবে এবং যত পরিমান ভিজিটর আসবে তার উপর ব্যন্ডউইথ খরচ হবে। পার ভিজিটর এবং পার পেইজ ভিউ অনুযায়ী ব্যন্ডউইথ খরচ হতে থাকবে। মনে করেন ১ জিবি ব্যন্ডউইথে আপনার সাইটে ১০০০ ভিজিটর আসতে পারবে । তাহলে সাইটে ভিজিটর অনুযয়ী ব্যন্ডউইথ নিতে হবে। আপনার সাইটে ১০-১০০ জিবি ব্যন্ডউইথ নিয়ে নিতে পারেন। প্রয়োজনে আনলিমিটেড ও নিতে পারেন।
৪) হোস্টিং আপটাইম: হোস্টিং এর ক্ষেত্রে আপটাইম একটি খুবই গুরুত্বর্পূন বিষয়। হোস্টিং আপটাইম অনুযয়ী আপনার সাইট লাইভ থকবে। ৯৯.৯% এবং ১০০% আপটাইম দেখে আপিনি হোস্টিং নির্বাচন করবেন। অনেক কোম্পনী আপনাকে বলবে ৯৯.৯% আপটাইম। কিন্তু অপনি প্রকৃতপক্ষে সেটা পাবেন না। তাই হোস্টিং কেনার আগে আপনাকে হোস্টিং আপটাইম চেক করে নিতে হবে। এজন্য কোম্পানীর ইউজেস পলিসি পেজ দেখতে পারেন।
৫) মানি ব্যক গ্যারান্টি: হোস্টিং এর ক্ষেত্রে মানি ব্যক প্যারান্টি একটি গুরুত্ববহ বিষয়। আনেক কোম্পনীই ৩০ দিন মানি ব্যক গ্যারান্টি দিয়ে থাকে। এটা দেখে নিবেন। সাধারনত মানি ব্যক গ্যারান্টি দেয়া কোম্পানীগুলো সার্ভিস ভালো দিয়ে থাকে।
৬) হোস্টিং কোম্পানীর অবস্থা: হোস্টিং কেনার আগে তাদের প্রতিষ্ঠানের অবস্থা জানার চেস্টা করুন। তাদের কাস্টমার কেয়ারে কথা বলুন। তাদের নিজস্ব অফিস আছে কি না জানুন। নিজেস্ব অফিস এবং ওয়ার্কার টীম না থাকলে তারা ভালো সার্ভিস এন্ড সাপোর্ট দিতে পারবে না। তাদের সার্ভিস ব্যবহার করে এমন করোর ফিডব্যক নিতে পারলে ভালো হয়। তাদের সার্ভারের অবস্থান জানুন। সকল কিছু বিবেচনা করে ফাইনাল অর্ডার করুন।
৭) সাপোর্ট: হোস্টিং এর জন্য সাপোর্ট একটা গুরুত্ববহ বিষয়। আপনার হোস্টিং এ কোন প্রকার সমস্যা দেখা দিলে তাদের সাপোর্ট আপনাকে নিতে হবে। সাপোর্ট পেতে আপনাকে কয়েকদিন সময় লাগলে আপনি আপনার সাইটের লক্ষ লক্ষ ভিজিটর হারাবেন। আর আপনি রিসেলার হলে তো কথাই নাই। আপনার ক্লাইন্ট আপনাকে সমস্যা জিজ্ঞাসা করবে কিন্তু আপনি কোন উত্তর দিতে পারবেন না।
৮) হোস্টিং এর ধরন: আপনার কাজে কোন ধরনের হোস্টিং প্রয়োজন সে অনুযায়ী অর্ডার করুন। উইন্ডোজ এবং লিনাক্স হোস্টিং এর মধ্যে আপনার কোনটি দরকার জেনে নিন নেয়ার আগে।
৯) ফিচারসমূহ: হোস্টিং নেয়ার আগে তাদের প্রদানকৃত ফিচারসমূহ জেনে নিন। আপনার প্রয়োজনের সাথে মিল হলে তখন সেখান থেকে হোস্টিং ক্রয় করুন।
১০) লিমিটিশন: আপনি ছোট কোন প্যকেজ নিলে সকল লিমিটেশন আপনার প্যাকেজে উল্লেখ থাকবে। নিন্তু আনলিমিটেড প্যাকেজ নিলে আপনাকে লিমিটেশন জেনে নিতে হবে। মানে রাখবেন পৃথিবীতে সব কিছুরই একটা লিমিট আছে। আপনার কাছে আনলিমিটেড হবে সেটাই যেটার লিমিট আপনি ক্রোস করতে পারবেন না।
উপরে উল্লেখিত বিষয়গুলো খেয়াল করে ডোমেইন এবং হোস্টিং কিনলে আপনাকে ঠকতে হবে না। আশাকরি ভালো মানের হোস্টিং এবং ডোমেইন সার্ভিস পাবেন।
4, Dec 2022
E-Commerce Website
Ecommerce Websites are like physical stores in that they allow people and businesses to trade with each other on the same platform, just like in a store. Even though, the main difference between e-commerce and real-world commerce is that e-commerce transactions don’t happen in person at a store like that. An eCommerce website is needed if you want to buy or sell tangible goods, digital goods, or services on the website. The idea of trade has been around for a long time, no matter how it is done.
Advantages of E-Commerce
E-Commerce advantages can be seen in every sector of our modern lives. Likewise, people can broaden their national and international market with the smallest investment. Furthermore, any types of organization can do their job conveniently with the help of E-Commerce. Here are the most significant advantages of networking are below-
- Best Productivity: This system provides the best products among consumers and companies as well. People find quick feedback in online because it’s convenient in all aspects.
- Best Services: E-Commerce tries to give their client the best services. It does not matter he/she is an organization or a customer.
- Quality Services: In this process, clients can get a quality product along with quality services. In fact, they can choose their cherish.
- Reasonable Prize: E-Commerce provides its clients with the best products as well as services at a reasonable price. For this factor, people more attract on it.
- Quick Transaction: When people get their features and services they can pay easily. Inversely, people can buy and sell their products easily with quick online transaction.
4, Dec 2022
Best Web Hosting In Bangladesh
Domain Registration, as the name suggests, refers to services that host domain names for your website. Some hosting companies in Bangladesh sell domains and register them monthly. The best domain hosting company in Bangladesh will help you get both a name and a hosting web service from the same company. When you purchase a domain from the best domain provider in Bangladesh, the registrar will also be your domain host. It means the web hosting service provider will handle all domain-related requirements, like managing IP addresses in DNS records.
Buy Domain in Bangladesh
Business owners in Bangladesh want to host their business websites online to increase sales; a domain hosting service is an affordable and excellent choice for them. The service of Hosting Sheba 24.com provides high-quality service at a reasonable price to help the business owner have an online presence.
How The Service of Domain Registration & Web Hosting In Bangladesh Can Be Helpful
In the modern era, everyone around the world is using technology to make their daily life easier. Many people in business have taken service from the best domain hosting provider in Bangladesh to have an online presence to increase the revenue of their business. Some of the benefits of web hosting are given below:
Web Hosting Improves the Security of Your Website After Buy Domain
Hackers are always looking for new ways to gain an advantage. If you do not invest in a reliable web host for your business, the high-quality services that go into creating an attractive site could be imperiled. Investing intelligently now will pay off handsomely when all of the details of running and maintaining such important aspects have been taken care of without concern.
Provides a Good User Experience of Domain Registration
The value of quick website loading times is so important. When your site takes too long to load, visitors leave and look for competitors who offer faster pages and better customer care. A competent web hosting service may hold multiple websites on one server, allowing visitors from all over the world to access the website easily.
Provides Enough Storage
To keep your website functioning properly, you must ensure that your hosting Service’s data limits can manage all traffic. If this limit is over and too many people are visiting simultaneously, the system may crash. This would affect downtime for buyers, and that way, your site could fall behind other competitors.
Quick And Easy to Monitor Website Status
It’s never been easier to host a website! The cloud simplifies website monitoring. You can monitor the status remotely and from anywhere with a secure internet connection and use various server monitoring application solutions that will instantly alert you if something goes wrong on your or another person’s hosted web server.
Difference Between Buy Domain and Hosting
The most substantial difference between domain and hosting is that is an address that allows a visitor to discover your website online quickly. At the same time, hosting can keep all the website files on the server. A domain name and hosting space are both required for a functioning website. The best domain and hosting provider in Bangladesh will take care of it for you.
4, Dec 2022
School Management Software
This software is a special kind of software that helps to manage various works of the school. Besides school, this software can also be used in other places. It can be used in colleges, universities, madrassah, polytechnic colleges, etc
So, in a nutshell, this software is mainly used for help of academic purposes in educational institutions.
Feature of school management software
School management software had some wonderful features. We will discuss some of the features of school management software today
Digital attendance record
This software helps to record the attendance of the students digitally. It can also save the attendance record of the students for further use in the future.
Publishing results
This software can also help in publishing results. It can effectively make an order of merits for the students.
Recording the data
This software can record data. Also, the security system of this software is very robust. So, there is no chance of the data recorded in this software being hacked.
It can record information about students, teachers, etc.
Giving grades
This software also helps to give grades to the students. The system of giving grades in this software works automatically.
Acceptance of payment
This software can also accept the payment of students and record it.
Updating information
Updating information in this software is also very easy. Information can be added or deleted from this software very easily.
Online Admission
Educational institutions can also do their online admission using this software, Different processes of online applications can easily be done through this software. For instance, this software can record the student’s information, acceptance of fee for admission, and enroll the students.
Dashboard
This software had a dashboard. This dashboard enables the software administrator to have a look at various sectors “at a glance”. This dashboard helps to summarize the work of software administrators.
So, this software had a lot of features that make this software a great choice for educational institutions.
School Management Software in Bangladesh
Bangladesh had a lot of different types of educational institutions. For instance, at the primary level, Bangladesh had 3 types of different sets of curriculums. They are the English version, Bangla Medium, and Madrassah system.
But many things are common in all these different types of educational institutions. For instance, they had to record the attendance, publish results, etc.
This software can help all educational institutions in doing their work precisely and perfectly. It can help to digitalize the educational institutions of Bangladesh.
Recording attendance is a time-consuming thing for the teachers. Attendance is so much important because many works are done on the basis of attendance. For instance, some institutions had a rule of minimum attendance to be able to sit in the examination. Some universities give a portion of marks based on attendance.
This software can help to record the attendance digitally. It can save a lot of time for the teachers. Teachers would be able to focus more on their classes if attendance were taken digitally.
Result publishing is also a common task across all educational institutions. This software can help to publish the results. Teachers had to give a lot of effort to things like result publishing tasks. This software can save a lot of time for the teachers by publishing the results. Also, it would also help the teacher to focus more on their academic activities.
The software can also give grades based on their marks. If this software can be used in grade giving tasks, it would do that precisely and perfectly.
The record-keeping system of our educational institution is still analog. Most of the institutions still use large record books to record various information. This record-keeping system in the record books generally takes a lot of time.
Also, it is very difficult to add or delete any information in these record books. School management software can be very helpful in keeping records. It can store the data perfectly. There is no threat of the data stored here being stolen.
Finding any data that is stored in this software is also very easy. Various information can easily be added or deleted from this software.
The admission process in educational institutions can also be done on the software. Generally, the admission process is a very difficult process in the educational institutions of Bangladesh.
A student had to fill up forms, give admission fees, etc. for the completion of the admission. This software can make the admission process digital.
Students would be able to complete their admission sitting in their homes while using this software. It will be specially helpful for the students who live far away from their educational institutions.
Also, using this software is very easy. Anyone with a basic knowledge of computers can use this software. It had also a dashboard. The dashboard will help any newbie to understand the different features of this software.
Acceptance of fees can also be done through this software. The educational institutions can make the acceptance of fees fully automated while using this software.
The educational institutions can be ahead in their curriculum while using this software. This software can help to make Bangladesh’s schools, colleges, etc. digitalized to a great extent.
The benefits of using school management software
Using school management software can save a lot of time for educational institutions. It can save time for educational institutions. The employees can save a lot of time if tasks like admission or acceptance of fees were to be done by this software.
The task completed by this software would be precise and perfect. There would be no chance of errors while using this software.
This software can also help to reduce the operation cost to a great extent. For instance, the cost of buying this software had to be paid only once.
This software can do various administrative works like acceptance of fees, recording data, online admission, etc. So, some of the works of the employees can be done with this software. So, the number of employees can be reduced.
As a result of reducing the number of employees, the institution can save a lot of money that would have been spent to give the salaries of the employees. So, the institutions can save a lot of money from employee’s salaries by using this software.
Using software will also help educational institutions to keep pace with modern innovations in the education sector.
4, Dec 2022
What is a WordPress site?
WordPress is the single most famous website administering platform. Different types of sites like e-commerce, affiliate website, news portal, etc, can easily be administered on WordPress.
Also, another amazing thing about WordPress is that it can be administered for free. No charge or fee needed to administer a website on WordPress.
Also, a free website can also be opened on a WordPress site. But any free website that would be opened on WordPress will include “WordPress” in its web address.
Why WordPress sites are the most popular
WordPress is the single most website administering platform. An estimate shows about 70% of the people of the website are using WordPress to administer their site.
WordPress is very easy to use
It is very easy to develop a website and design it on WordPress. No coding or programming language is needed to develop a WordPress website.
Also, many things like setting the menu bar, website designing can easily be done on WordPress.
WordPress is free
Another reason for the popularity of WordPress is that it is free. Many plugins can be found on WordPress for free. These plugins help to do various works of a website.
Also, if WordPress is compared to web administering services like Shopify; only then we can understand the reason for WordPress being so valued. Some packages on a website like Shopify take more than $100 a month. While the same thing can be done on WordPress for e-commerce sites for free.
Availability of Tutorials
There are thousands of tutorials available regarding running a WordPress website. These free or paid courses are very easy to learn. Anyone who had a basic knowledge of computers can learn it easily.
These tutorials had added to the popularity of WordPress. People can easily learn to administer websites on WordPress from these courses.
4, Dec 2022
Why does a Business Need Web Development in Bangladesh?
In today’s digital world, the strategy of Business growth has been changed. Company profiles, Leaflets, Banners, and Flyers ate very old concepts nowadays. Customer behavior has changed dramatically over the years. Before purchasing any products or services, customers search on google. Research shows that about 93% of customers come from Google Search only. The people who search for products or services online, make a decision within a day. So, having a website is a must for any business. SHELLSOFT TECHNOLOGIES is the Best web Development Company in Bangladesh. We have been working in the web development industry for more than 9 years. We have created about 500 websites since our inception. The importance of having a website for your business to grow is illustrated below –
1. Having Online Presence:
We are passing through a Digital Era. Online activity of potential customers is growing rapidly. Most businesses develop their website before Launching business activity. Having a company website will assure you to present 24/7 online. Your potential customer can visit your website anytime from anywhere. Customers can pick up their necessary information regarding your products or services. Your prospective client can connect with your company even during non-business hours.
2. Brand Promotion:
Brand fascination among customers is increasing day by day. People are not buying products, they buy a brand. Every business must have a brand value of its own. The price of products and services can be raised dramatically when brand value is Established. To Establish a Brand, you must have a website. People can frequently search and visit your website. Your Band name will be the most popular among potential customers. Without a business website, it is very difficult to achieve brand value and grow a business.
3. Lead Collection:
Every business owner always tries to collect the contact number of potential customers. The website is a great platform to collect prospective leads. By launching an opinion pool or offering some promotional items, one can collect customer numbers. Thus, a big client database is made. This database can be used further for SMS marketing and telemarketing purposes. Lead collected from a web platform is more relevant and specific to customer-based. You can also short out the lead as demographic and age.
4. Instant Content Update:
Business information needs to be changed at any instance. Sometimes the service description and product information also need to change. If your company has a printed brochure or Leaflet, it is difficult to change the information quickly. You have to redesign the copy and need to print it again. It is difficult to redistribute the updated profile to the existing customer. But if you have a website, it is very easy to update any content instantly. There is no hustle to distribute the updated one. Anyone can visit the website and will see the updated information accordingly.
5. Digital Marketing:
Digital Marketing is considered the heart of a business. Analog or door-to-door marketing rests in Peace nowadays. To grow and succeed in a business highly depends on it. There are numerous ways of Digital Marketing, i.e TV commercials, Email marketing, Social Media Marketing, Telemarketing, Google Add, and Search Engine optimization. Above all the marketing platforms, SEO is the best digital marketing technique. To do SEO, you must have a website for your company. Most of the organic traffic comes from Google SERPs. So, you must optimize your website according to Google Webmaster Guidelines.
6. Cost-Effective Returns:
The cost of our Business Website Development Starts from Tk.15000/- to Tk.60000/-. The price depends on the nature of the business and work volume. The cost of making a website is very minimal with respect to its outcomes. Once the website is developed and ranked on search platforms. It returns more for a long time. Most of the website visitors become clients. The more visitors the more sales. Your website-making cost will give you a magical return for a long time. About 44% of small businesses do not have websites. So, you are one step ahead of having your own website. Your competition will always remain in the same position, while you are boosting your sales day by day.
7. Efficient Customer Support:
An offline business has a specific time frame for a day. Also, most of the business offices have a weekly off day. But your website is working 24 hours a day. It is giving Valuable information to your customers at any time. Through a website, customer support can be taken to the next level. If there is a call to action button on your website. Customers can easily call you. If you add 24/7 Live chat features to your website, customers can send a query to you at any time. You can connect anytime from your mobile device to reply to them.
8. Building Customer’s Trust:
The customer always Looks for a company that has an informative website. They Like to visit the product and services page before making a purchasing decision. If you do not have a website, people will think that you are hiding something. A website has a NAP Citation which makes the business to a customer more trustworthy. NAP has the three most important pieces of information. Firstly, The Name of the Business. The business name must be the same on all platforms. Secondly, Business address. You must mention the business address clearly visible. And Finally, the phone number. If you have a well-defined physical address on your website, the Customer will reply to the business. In spite of these, developing a website required an initial cost and some yearly maintenance costs. A real business is always willing to pay the amount to build customer faith.
9. Global Business Opportunity:
If your business is offline, your business remains a Local business. People in your business area will be your customers. At least the people of the country will be your prospective clients. If you develop an informative website, it will present you globally. People from outside countries can learn about your business. Thus, a global business opportunity can be Created. It is possible to get foreign investment when your presence is online. Most importantly, investors always look for your website in formation.
10. Save Your Valuable Time:
If you have a website, people search for your business and gather some preliminary ideas. If they call you after visiting the website, they must continue without the basic queries about your business. It saves your time in customer interactions. Also, if you set up a Frequently Asked Question (FAQ) section on your website, the customer will learn some general information previously. In an offline business, every client asks for some typical query over and over time. Which can be monotonic and time-consuming too. So, build an informative website, which saves your time and money.
11. Increase Business Credibility:
A well-designed, good-looking, and informative website increases the credibility of your business. In the digital marketplace, the success of a business depends on its online presence. Moreover, it is an opportunity to showcase your positive customer reviews on your website. Most website visitors Look for positive customer feedback. This feedback and review grows the trust among the customers. Thus, your company’s credibility will increase through your website. We at SHELLSOFT TECHNOLOGIES are ready to build your quality website in a credible way.
12. Increase Professionalism:
As Website is the mirror of your company. Your test, your hierarchy, and your support system totally depend on it. After visiting your website, a customer makes a preliminary judgment of your company. If you do not have your company website in this modern age, it looks unprofessional. So, make a great website for your company to enhance professionalism. We are the Best Web Development Company in Bangladesh to help you make a great website for your company.
13. Showcase Products & Services:
If you have a website, you can showcase your product and services on it. The photos, descriptions, and technical specifications can be placed on the showcase. The terms and conditions also can be accumulated there. When people are able to learn the details about your product or services from your website. Generally, they are intended to buy from you. It will help you to reach target customers. Most importantly, the featured products or services are placed on a suitable section of the homepage, which ensures maximum visitor engagement.
14. Showcase Your Client List:
It is an opportunity to place a List of your existing clients on your website. Because potential customers sometimes look for your previous working experience or with which client you work. So, it will help your customer to make a quick decision about your company. The clients’ logo can be placed at the bottom of the homepage just before the website footer. Generally, we try to place the logos as carousel sliders, as they can be viewed automatically one after one.
15. Change in Customer Behavior:
In conclusion, customer behavior has changed over time. So, People are taking more stress daily. If you call any prospect to say something about your product or services. Consequently, they may feel annoyed by you. That’s why don’t call any customer, let them call you. How is it possible? When they need a product, they may search it online, find your website, and make you a call. SMS marketing also becomes very annoying to the customer. Develop a Website, create a sales funnel, and customers will come to you automatically.
4, Dec 2022
How Can You Get More Customers Through Your Website?
An effective and user-friendly website really brings targeted customers to the business. The primary intention of Developing a company website is to get potential customers through it. But it is sad but true that about 80% of websites in the world do not get any organic visitors to their websites. They just waste their money and time developing those funky websites. What are their mistakes? You have to believe that building a website does not assure bringing customers for you. You must have followed some techniques while developing your website. The most effective 11 techniques are described below:
1. Develop an Eye-catchy Web Interface:
Website visitors are looking for a well-designed and lucrative website. Your website directly represents your brand. The ugly and odd-looking website does not get repeated customers. If you want to hold your visitors on your website, you must have a good user interface and unique information. We are the Best Web Development Company in Bangladesh to develop great-looking websites for businesses. The look will come first and the usability will come accordingly.
2. Insert a Call to Action Button:
When a customer visits your website and intends to purchase from you, they look for the contact details. If there is a floating call to action button on the website, customers are more intended to call you. This CTA Button enhances your trust among potential customers. They believe that you are always ready to receive their call and support them. It also reduces the distance between you and your prospective clients.
3. Post Video Content on Website:
Visitors are supposed to click frequently on a video or graphics rather than text content. Make some promotional video or how-to video and insert it into the suitable location of your website. Uploading a video to a website directly consumes more web spaces and slows down the website. Create a YouTube channel in the name of your company. Post the video on your YouTube Channel and embed them on your web pages.
4. Showcase Your Products and Services Clearly:
People generally visit your website to look for the products and services you are providing. Place them in a suitable position with the product name, photos, description, price, etc. Most of the clients visit only the homepage of your website. So, place them on your homepage clearly. If the information about your products and services is clear to the client, they must contact you to buy.
5. Do SEO for Your Website:
The common tendency of a customer to search on Google before making a purchase decision. The people who search on Google and find your website, seem to be your target customers. Search Engine Optimization (SEO) is the best practice to rank your website on the Google #1 page. You must rank on the 1st page because 99% of visitors do not visit the 2nd page of Google SERPs. So, optimize your website according to Google Webmaster Guidelines and rank in the 1st position. You will automatically get customers from your website.
6. Open a 24/7 Live Chat on your Website:
Some clients are not comfortable calling you. Sometimes customers didn’t want to bother you by calling during your non-working hours. The best way to grab these customers is by Launching 24/7 Live Chat features on your website. Customers may place their query at any time and you can reply to them at your convenient time. You may also have an auto-reply feature to reply to them instantly. This process may create a way to contact them further, referring to the previous conversations. You also can assure efficient customer support through this system.
7. Published and Update Blog Post Regularly:
Customers not only search for the products or services. Sometimes they need information about a certain topic. Write some industry-related blogs and publish them on your website regularly. It will increase your website visitors rapidly. Always try to write a unique, fresh, and informative article. Copy from any website can be harmful to your website. Google and most search engines may penalize you. So, always write the blog content by yourself.
8. Contact Form or Order Form:
Every website must have a “Contact Us” page. The contact us page consists of the physical address of the business, the contact form, and an embedded google map to track the business Location. The prospective client can send their queries through the contact form mentioning their Name, Contact Number, and Query message. You can reply to their query from your mail. If you connect an order form at the bottom of every product or service, customers can Palace order directly within a very short time. Thus, you can build a customer database to contact further.
9. Promote your Website on Social Media:
Social media is getting vast popularity nowadays. People also search for their required products and services on Social media. The most popular social media are Facebook, Instagram, and LinkedIn. Open your business page on social media and connect your web URL to them. Also, share your important updates on Social media regularly. It will help you to engage more customers. Also, you can promote your website through Social media advertisements. Every social media has target-oriented Add campaign facilities to get more customers for your business.
10. Connect Google Analytics to the Website:
Google Analytics is a powerful web analysis tool. It provides you with real-time data about your visitors. You can track which type of clients are visiting your website. You can also track area-wise customer behavior. Which of your pages are mostly visited by the clients? How much time are they spending on your website? By researching these data, you can update your website to hunt more targeted clients. Develop your website from a Best Web Development Company in Bangladesh for getting more visitors.
11. Connect Google Search Console:
Search console is also a powerful tool from Google. This tool provides the website performance data so that you can solve the indexing issue of your website. If you create a new page, can request google to index it. Sometimes the web page URL needs to be changed. You can send a re-index request to googly. It shows the keywords for which your website ranks on google. You can also identify the website error issue and run a troubleshoot through the search console panel. You also can track your overall web performance through this tool. The click-through rates (CTR), Average position of your website on SERPs, and total search impression total clicks are also found in this tool.
