5, Dec 2022
Google helps local businesses by showing their address on google search and google Maps. Google reviews help to improve search ranking and overall SEO efforts. In this article, we will talk about the importance of Google reviews for local business.
Google shows local businesses in the local areas in the search results as well as google maps. For example, if you are in India, and looking for restaurants, they will show you the restaurants in the India with most good reviews.
How Google Reviews Work
Google Reviews is one of the features built into both Google Maps and Google My Business. It allows customers to post reviews about a service provider on Google that are visible to the public. Reviews are based on a customer’s experience with a brand after purchasing a product or service.
Studies show that many customers prefer service providers with Google reviews. It gives them a rough idea of the customer experience to expect. Also, Google Reviews is trustworthy because they are original and difficult to manipulate. Brands leave a positive impression on your current and potential customers. As a result, they help companies differentiate themselves from their competitors when it comes to transparency.
Businesses should encourage customers to write reviews immediately after each purchase. At the same time, businesses need to manage Google reviews across all of their platforms. It is advisable to ask customers for their reviews immediately after purchase. In the long run, you will have a few Google reviews on your different platforms. Customers should be logged in for reviewing a business, service, or product. This simplifies the whole process.
You must have at least five Google reviews or more to start earning stars. Stars can be seen on Google Maps, Google Knowledge Panel and GMB listing. With these stars you stand out from your competitors.