4, Dec 2022
In today’s digital world, the strategy of Business growth has been changed. Company profiles, Leaflets, Banners, and Flyers ate very old concepts nowadays. Customer behavior has changed dramatically over the years. Before purchasing any products or services, customers search on google. Research shows that about 93% of customers come from Google Search only. The people who search for products or services online, make a decision within a day. So, having a website is a must for any business. SHELLSOFT TECHNOLOGIES is the Best web Development Company in Bangladesh. We have been working in the web development industry for more than 9 years. We have created about 500 websites since our inception. The importance of having a website for your business to grow is illustrated below –
1. Having Online Presence:
We are passing through a Digital Era. Online activity of potential customers is growing rapidly. Most businesses develop their website before Launching business activity. Having a company website will assure you to present 24/7 online. Your potential customer can visit your website anytime from anywhere. Customers can pick up their necessary information regarding your products or services. Your prospective client can connect with your company even during non-business hours.
2. Brand Promotion:
Brand fascination among customers is increasing day by day. People are not buying products, they buy a brand. Every business must have a brand value of its own. The price of products and services can be raised dramatically when brand value is Established. To Establish a Brand, you must have a website. People can frequently search and visit your website. Your Band name will be the most popular among potential customers. Without a business website, it is very difficult to achieve brand value and grow a business.
3. Lead Collection:
Every business owner always tries to collect the contact number of potential customers. The website is a great platform to collect prospective leads. By launching an opinion pool or offering some promotional items, one can collect customer numbers. Thus, a big client database is made. This database can be used further for SMS marketing and telemarketing purposes. Lead collected from a web platform is more relevant and specific to customer-based. You can also short out the lead as demographic and age.
4. Instant Content Update:
Business information needs to be changed at any instance. Sometimes the service description and product information also need to change. If your company has a printed brochure or Leaflet, it is difficult to change the information quickly. You have to redesign the copy and need to print it again. It is difficult to redistribute the updated profile to the existing customer. But if you have a website, it is very easy to update any content instantly. There is no hustle to distribute the updated one. Anyone can visit the website and will see the updated information accordingly.
5. Digital Marketing:
Digital Marketing is considered the heart of a business. Analog or door-to-door marketing rests in Peace nowadays. To grow and succeed in a business highly depends on it. There are numerous ways of Digital Marketing, i.e TV commercials, Email marketing, Social Media Marketing, Telemarketing, Google Add, and Search Engine optimization. Above all the marketing platforms, SEO is the best digital marketing technique. To do SEO, you must have a website for your company. Most of the organic traffic comes from Google SERPs. So, you must optimize your website according to Google Webmaster Guidelines.
6. Cost-Effective Returns:
The cost of our Business Website Development Starts from Tk.15000/- to Tk.60000/-. The price depends on the nature of the business and work volume. The cost of making a website is very minimal with respect to its outcomes. Once the website is developed and ranked on search platforms. It returns more for a long time. Most of the website visitors become clients. The more visitors the more sales. Your website-making cost will give you a magical return for a long time. About 44% of small businesses do not have websites. So, you are one step ahead of having your own website. Your competition will always remain in the same position, while you are boosting your sales day by day.
7. Efficient Customer Support:
An offline business has a specific time frame for a day. Also, most of the business offices have a weekly off day. But your website is working 24 hours a day. It is giving Valuable information to your customers at any time. Through a website, customer support can be taken to the next level. If there is a call to action button on your website. Customers can easily call you. If you add 24/7 Live chat features to your website, customers can send a query to you at any time. You can connect anytime from your mobile device to reply to them.
8. Building Customer’s Trust:
The customer always Looks for a company that has an informative website. They Like to visit the product and services page before making a purchasing decision. If you do not have a website, people will think that you are hiding something. A website has a NAP Citation which makes the business to a customer more trustworthy. NAP has the three most important pieces of information. Firstly, The Name of the Business. The business name must be the same on all platforms. Secondly, Business address. You must mention the business address clearly visible. And Finally, the phone number. If you have a well-defined physical address on your website, the Customer will reply to the business. In spite of these, developing a website required an initial cost and some yearly maintenance costs. A real business is always willing to pay the amount to build customer faith.
9. Global Business Opportunity:
If your business is offline, your business remains a Local business. People in your business area will be your customers. At least the people of the country will be your prospective clients. If you develop an informative website, it will present you globally. People from outside countries can learn about your business. Thus, a global business opportunity can be Created. It is possible to get foreign investment when your presence is online. Most importantly, investors always look for your website in formation.
10. Save Your Valuable Time:
If you have a website, people search for your business and gather some preliminary ideas. If they call you after visiting the website, they must continue without the basic queries about your business. It saves your time in customer interactions. Also, if you set up a Frequently Asked Question (FAQ) section on your website, the customer will learn some general information previously. In an offline business, every client asks for some typical query over and over time. Which can be monotonic and time-consuming too. So, build an informative website, which saves your time and money.
11. Increase Business Credibility:
A well-designed, good-looking, and informative website increases the credibility of your business. In the digital marketplace, the success of a business depends on its online presence. Moreover, it is an opportunity to showcase your positive customer reviews on your website. Most website visitors Look for positive customer feedback. This feedback and review grows the trust among the customers. Thus, your company’s credibility will increase through your website. We at SHELLSOFT TECHNOLOGIES are ready to build your quality website in a credible way.
12. Increase Professionalism:
As Website is the mirror of your company. Your test, your hierarchy, and your support system totally depend on it. After visiting your website, a customer makes a preliminary judgment of your company. If you do not have your company website in this modern age, it looks unprofessional. So, make a great website for your company to enhance professionalism. We are the Best Web Development Company in Bangladesh to help you make a great website for your company.
13. Showcase Products & Services:
If you have a website, you can showcase your product and services on it. The photos, descriptions, and technical specifications can be placed on the showcase. The terms and conditions also can be accumulated there. When people are able to learn the details about your product or services from your website. Generally, they are intended to buy from you. It will help you to reach target customers. Most importantly, the featured products or services are placed on a suitable section of the homepage, which ensures maximum visitor engagement.
14. Showcase Your Client List:
It is an opportunity to place a List of your existing clients on your website. Because potential customers sometimes look for your previous working experience or with which client you work. So, it will help your customer to make a quick decision about your company. The clients’ logo can be placed at the bottom of the homepage just before the website footer. Generally, we try to place the logos as carousel sliders, as they can be viewed automatically one after one.
15. Change in Customer Behavior:
In conclusion, customer behavior has changed over time. So, People are taking more stress daily. If you call any prospect to say something about your product or services. Consequently, they may feel annoyed by you. That’s why don’t call any customer, let them call you. How is it possible? When they need a product, they may search it online, find your website, and make you a call. SMS marketing also becomes very annoying to the customer. Develop a Website, create a sales funnel, and customers will come to you automatically.