4, Dec 2022
How Can You Get More Customers Through Your Website?
An effective and user-friendly website really brings targeted customers to the business. The primary intention of Developing a company website is to get potential customers through it. But it is sad but true that about 80% of websites in the world do not get any organic visitors to their websites. They just waste their money and time developing those funky websites. What are their mistakes? You have to believe that building a website does not assure bringing customers for you. You must have followed some techniques while developing your website. The most effective 11 techniques are described below:
1. Develop an Eye-catchy Web Interface:
Website visitors are looking for a well-designed and lucrative website. Your website directly represents your brand. The ugly and odd-looking website does not get repeated customers. If you want to hold your visitors on your website, you must have a good user interface and unique information. We are the Best Web Development Company in Bangladesh to develop great-looking websites for businesses. The look will come first and the usability will come accordingly.
2. Insert a Call to Action Button:
When a customer visits your website and intends to purchase from you, they look for the contact details. If there is a floating call to action button on the website, customers are more intended to call you. This CTA Button enhances your trust among potential customers. They believe that you are always ready to receive their call and support them. It also reduces the distance between you and your prospective clients.
3. Post Video Content on Website:
Visitors are supposed to click frequently on a video or graphics rather than text content. Make some promotional video or how-to video and insert it into the suitable location of your website. Uploading a video to a website directly consumes more web spaces and slows down the website. Create a YouTube channel in the name of your company. Post the video on your YouTube Channel and embed them on your web pages.
4. Showcase Your Products and Services Clearly:
People generally visit your website to look for the products and services you are providing. Place them in a suitable position with the product name, photos, description, price, etc. Most of the clients visit only the homepage of your website. So, place them on your homepage clearly. If the information about your products and services is clear to the client, they must contact you to buy.
5. Do SEO for Your Website:
The common tendency of a customer to search on Google before making a purchase decision. The people who search on Google and find your website, seem to be your target customers. Search Engine Optimization (SEO) is the best practice to rank your website on the Google #1 page. You must rank on the 1st page because 99% of visitors do not visit the 2nd page of Google SERPs. So, optimize your website according to Google Webmaster Guidelines and rank in the 1st position. You will automatically get customers from your website.
6. Open a 24/7 Live Chat on your Website:
Some clients are not comfortable calling you. Sometimes customers didn’t want to bother you by calling during your non-working hours. The best way to grab these customers is by Launching 24/7 Live Chat features on your website. Customers may place their query at any time and you can reply to them at your convenient time. You may also have an auto-reply feature to reply to them instantly. This process may create a way to contact them further, referring to the previous conversations. You also can assure efficient customer support through this system.
7. Published and Update Blog Post Regularly:
Customers not only search for the products or services. Sometimes they need information about a certain topic. Write some industry-related blogs and publish them on your website regularly. It will increase your website visitors rapidly. Always try to write a unique, fresh, and informative article. Copy from any website can be harmful to your website. Google and most search engines may penalize you. So, always write the blog content by yourself.
8. Contact Form or Order Form:
Every website must have a “Contact Us” page. The contact us page consists of the physical address of the business, the contact form, and an embedded google map to track the business Location. The prospective client can send their queries through the contact form mentioning their Name, Contact Number, and Query message. You can reply to their query from your mail. If you connect an order form at the bottom of every product or service, customers can Palace order directly within a very short time. Thus, you can build a customer database to contact further.
9. Promote your Website on Social Media:
Social media is getting vast popularity nowadays. People also search for their required products and services on Social media. The most popular social media are Facebook, Instagram, and LinkedIn. Open your business page on social media and connect your web URL to them. Also, share your important updates on Social media regularly. It will help you to engage more customers. Also, you can promote your website through Social media advertisements. Every social media has target-oriented Add campaign facilities to get more customers for your business.
10. Connect Google Analytics to the Website:
Google Analytics is a powerful web analysis tool. It provides you with real-time data about your visitors. You can track which type of clients are visiting your website. You can also track area-wise customer behavior. Which of your pages are mostly visited by the clients? How much time are they spending on your website? By researching these data, you can update your website to hunt more targeted clients. Develop your website from a Best Web Development Company in Bangladesh for getting more visitors.
11. Connect Google Search Console:
Search console is also a powerful tool from Google. This tool provides the website performance data so that you can solve the indexing issue of your website. If you create a new page, can request google to index it. Sometimes the web page URL needs to be changed. You can send a re-index request to googly. It shows the keywords for which your website ranks on google. You can also identify the website error issue and run a troubleshoot through the search console panel. You also can track your overall web performance through this tool. The click-through rates (CTR), Average position of your website on SERPs, and total search impression total clicks are also found in this tool.